An inside look into the world of Maserati

In compliance with ordinance n°66 issued by the Emilia Romagna Regional Authorities on 23rd February 2020, Maserati Factory Tours will be suspended until march 1st

Italy is home to some of the world’s finest motoring attractions, offering visitors the opportunity to experience the heritage and technical evolution of cars in a country famed for its contribution to the automotive industry. Learn about the skills involved in producing some of the world’s most stylish sports cars by taking a tour at the Maserati plant in Modena.

A reservation is required in advance, with tours available most weeks of the year from Monday to Friday, 9.00 to 12.30 and 14.00 to 17.00. Tours do not take place on weekends, public holidays, in the month of August, and during certain other periods within the plant’s operational cycle.

Depending on availability and on the plant working cycle Maserati offers three kind of experiences:

SHOWROOM TOUR - 30 MINUTES

A quick walk through a century of Maserati history. For those who are pressed for time, there is the option of a guided showroom tour lasting around 30 mins. After a welcome reception and brief presentation of over a century of heritage, the guide takes you through the entire model range on display in the Modena showroom. Tickets: € 10 per person. One Saturday per month Maserati offers a special Showroom Saturday opening with free to charge guided tours.

FACTORY TOUR A) POWERTRAIN DEPARTMENT AND SHOWROOM TOUR - 1 HOUR

This tour will last approximately 1 hour and will include a warm welcome by the Factory Tour team in our showroom and a brief introduction to the history of Maserati. Here you will be able to view the current Maserati range and see the ‘loop’, the semi-suspended ring designed by the famous architect, Ron Arad. In addition, you will be introduced to the configuration area where Maserati customers can personalize and customize their Maserati. Access to the Powertrain Department, including the engine testing, the emissions laboratory and the soak area. This tour is normally organized when the longer Factory tour is not operating. Tickets: € 20 per person; € 10 reduced fee for under 12 accompanied by family members; € 10 students minimum 18 years old.

FACTORY TOUR B) ASSEMBLY LINE AND SHOWROOM TOUR - 1 HOUR 30 MINUTES (STARTING IN JUNE 2020)

Lasting about an hour and thirty minutes, the exclusive factory tour includes a welcome reception and historical introduction in the recently renovated showrooms, followed by a guided walk around the assembly line and the powertrain department. Afterwards there is the opportunity to view the current model line-up and browse the Maserati store. Tickets: € 45 per person; € 30 reduced fee for 6-17 years old accompanied by family members; € 30 students (tours for schools groups are possibile only for studets older than 18 years old.)

Maserati tours are free of charge for registered Maserati customers.

HOW TO BOOK

Tourists, fan, enthusiasts	Maserati customers, participants to Master Maserati driving courses, dealers, internal staff, organized groups, schools and Universities, Maserati partners and suppliers:
You may buy tickets online (click Buy online botton below) but if you don't find an available or active slot on your preferred date we advise to submit a request with the enquire form.	You may request a tour by filling the enquiry form below. The Maserati tours booking center, operated by Modenatur, will contact you as soon as possible.

Tour enquiry form

We kindly request to fill-in this form to send your request for a tour at Maserati.

Contact person

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Tour information

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Adults

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13 / 18 years

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Up to 12 years

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Additional services and events

It is possibile to organize events at Maserati Showroom in Modena or additional services combined with the factory tour (meetings, lunches or dinners, welcome buffet, aperitif, visits to the region, Master Maserati driving courses)

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General condition
We want you to be as comfortable as possible during your tour, but please remember that you will be entering a factory environment and therefore you must dress appropriately. You should wear flat, closed-toe footwear in line with factory safety rules. High heels, flip flops and sandals are not permitted. The same applies to miniskirts, shorts and vest tops.
Photography and videos are forbidden in the plant area and on the production line, but you are welcome to take photographs in the showroom or in front of it.
Please be aware that our safety rules do not allow unauthorized children under the age of 18 to access the factory. However, if minors are part of your tour group, please let us know at the time of booking so that we can provide them with the necessary authorization. We will send you a liability waiver form to fill-in, sign and send us back in advance so that they can attend the tour.
Please note that although Maserati will do everything to make your visit as inclusive as possible, we cannot guarantee for you to witness a fully active production process during the tour, since production is subject to change according to the plant’s operational schedules and priorities.
For paid tours, after the tickets have been purchased, visitors can cancel their factory tour up to 7 days before the tour date and receive a full refund except for a €5 per ticket booking handling fee. For cancellations within 7 days, refunds will not be possible.
Maserati reserves the right to cancel or reschedule a factory tour at any time for whatever reason, even after a tour has been confirmed. The guest will be promptly informed as soon as a booking has to be cancelled and, if possible, an alternative date will be proposed. By accepting a factory tour reservation, the guest must accept this condition and understand that Maserati cannot be held liable for any consequences of the cancellation. This condition is always included in the official Factory Tour confirmation notice.

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Please read the Privacy Statement.

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Please note that filling out this form is not to be intended as a booking confirmation.
Your enquiry will be sent to the Maserati factory tour booking center, managed by Modenatur, which will contact you as soon as possible to arrange a tour if available.

Showroom special Saturday openings

The Maserati showroom, in Via Divisione Acqui 17 in Modena, will be open on some Saturdays:

Next special openings in 2020: March 21st, April 18th, May 16th and 17th

Admission to the showroom will be free and available from 10am to 6pm.

In this occasions Maserati will offer free of charge 30 minutes guided tours to the showroom including a warm welcome by the Maserati team and and a brief introduction to the history of Maserati. Here you will be able to view the current Maserati range and see the ‘loop’, the semi-suspended ring designed by the famous architect, Ron Arad. In addition, you will be introduced to the configuration area where Maserati customers can personalize and customize their Maserati

If you wish to join a showroom tour you should book within Thursday before the visit to Modenatur tel 059220022 or you can book online, without any charge.