Maserati factory tours
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With a tour of the Modena showroom and/or production plant, visitors can discover up close how a Maserati car is born, and how sportiness and elegance come together to create one of the most fascinating vehicles on the global automotive scene.
Renewed in its content, the visitor route offers an even more exclusive and immersive experience at the heart of Modena’s production, showcasing the most significant stages of assembly and the meticulous attention to detail that distinguishes every Maserati. It is an unmissable opportunity to explore the deep connection between artisanal tradition, cutting-edge technology, and the talent of the people who make the longest-standing brand in Italy’s Motor Valley truly unique
OPENING HOURS AND TICKETS
Maserati factory tours take place from Monday to Friday on selected dates, based on the factory’s internal activity schedule.
Available dates are published and open for booking one week in advance.
We kindly recommend checking this page regularly during the week prior to your preferred visit date to view the updated calendar.
Reservation is mandatory, and tickets can be purchased online with credit card payment through Modenatur, the official booking center. Throughout the year, different types of itineraries are offered, ranging from a 40-minute Showroom tour to a 90-minute Factory tour inside the plant. The itineraries vary according to the Company needs. The type of tour available is specified on the booking calendar. Reservation is always mandatory. Tickets can be purchased online with payment by credit card by clicking the "BOOK A TOUR" button.
Cancellation policy: after the tickets have been purchased, visitors can cancel their factory tour up to 7 days before the tour date and receive a full refund except for a €5 per ticket booking handling fee. For cancellations within 7 days, refunds will not be possible. Maserati reserves the right to cancel a tour at any time, even after confirmation. You will be promptly informed as soon as a booking is cancelled and, if possible, an alternative date will be suggested. By accepting a tour reservation confirmation, it is important that you understand and accept that the factory is entitled to cancel any bookings and that Maserati S.p.A. and the external booking center, Modenatur, cannot be held liable for any subsequent effects of the cancellation. If Tour tickets have already been purchased, Modenatur will refund the paid amount in full.
Tour tickets:
FACTORY TOUR (75 minutes)
SHOWROOM TOUR (40 minutes)
Special rates for tour operators: for information: maseratifactorytour@modenatur.it
Tours are not private, and Maserati reserves the right to add other visitors to your group.For a private tour, write to factorytour@maserati.com and we will send you a quotation.
For Factory tours: underage visitors (older than 7 years old) are allowed only if accompanied by a parent or adult guardian or if permission has been explicitly granted by Maserati (permission requires the completion of a liability-disclaimer form that will be sent with the ticket).School groups with students younger than 18 will not be admitted. Warning: minimum age 7 years old. Underage visitors must be accompanied by a parent or adult guardian. The production area is not accessible to baby strollers or carriages.
CLOSURE DAYS
The showroom will be closed:
We suggest to check on this page for update before visiting the showroom.