An inside look into the world of Maserati

Italy is home to some of the world’s finest motoring attractions, offering visitors the opportunity to experience the heritage and technical evolution of cars in a country famed for its contribution to the automotive industry.

Learn about the skills involved in producing some of the world’s most stylish sports cars by taking a tour at the Maserati plant in Modena.

Innovation, passion and uniqueness guide the Brand in this phase of total renewal.

The starting-point for this journey is the historic plant on Viale Ciro Menotti in Modena. The Modena plant, where the Trident has had its home for over 80 years, is a magical location that combines the Brand’s “made in Italy” DNA and its Heritage with an irrepressible drive towards the future and innovation: the plant has been modernised with new production, engine assembly and painting facilities specifically for the new MC20.

Maserati currently offers the "Performance Excellence Tour", strongly focused on Performance, the essence of the Modena Ciro Menotti production

Lasting about 80 minutes, the tour includes a guided visit to:

The Showroom, with a deep dive on Heritage, the current Maserati lineup, and the configuration possibilities granted by the Car Configurator and the FuoriSerie corner.
The experimental Engine Lab follows Soak Area and Emission Lab, Engine Assembly, Engine and Powertrain Test Beds.
The new Nettuno Engine Assembly, where the MC20 engine is proudly assembled by hand and supported by top quality-proofing technology.
Back in the Showroom, visitors can have a taste of the official merchandising collection at the Store.

Please note that starting from November 15th the tour doesn't include the MC20 manufacturing premises/assembly line which will not available for tours until further notice.

OPENING HOURS AND TICKETS
Tours are held from Monday to Friday, by reservation only, between 9.00 and 17.00 (last tour at 15:30), excluding holidays and the month of August. Reservation is mandatory. The ticket can be purchased online with payment by credit card. Modenatur is the official booking center.

Green Pass is required (Eu Covid Certificate)

Tour tickets:
Full price ticket € 50.00
Reduced for groups (min. 20 people) € 45.00
Students> 18 years (High Schools, Universities, Masters) € 45.00
Reduced 7-17 years € 35.00 (Access only if accompanied by an adult, by signing a liabilty form
Free: children up to 6 years, journalists, Maserati customers
Special rates for tour operators: for information: maseratifactorytour@modenatur.it

Warning: the tour for contents and duration is not particulary suitable for children and in particular it is not recommended under 7 years. Minors can only enter if accompanied by a parent or responsible adult. It is not possible to enter the production line with strollers.

Cancellation policy: after the tickets have been purchased, visitors can cancel their factory tour up to 7 days before the tour date and receive a full refund except for a €5 per ticket booking handling fee. For cancellations within 7 days, refunds will not be possible. Maserati reserves the right to cancel a factory tour at any time, even after confirmation. You will be promptly informed as soon as a booking is cancelled and, if possible, an alternative date will be suggested. By accepting a factory tour reservation confirmation, it is important that you understand and accept that the factory is entitled to cancel any bookings and that Maserati S.p.A. and the external booking center, Modenatur, cannot be held liable for any subsequent effects of the cancellation. If Factory Tour tickets have already been purchased, Modenatur will refund the paid amount in full.

Factory tours are not operated from December 24th to January 9th included.

BOOK ONLINE

Click here to book a tour. If you don't find an available or active slot on your preferred date we kindly advise to submit a request with the enquire form here below.

FOR MASERATI CUSTOMERS, PARTICIPANTS IN MASTER MASERATI DRIVING EXPERIENCE AND DEALERS

Tours are free for Maserati customers and for participants in Maserati Master driving courses. You may check availability and book your tour online. If you don't find an available or active slot on your preferred date or for special requests, we kindly advise to submit a request with the "Tour enquiry form" here below or to write to factorytour@maserati.com. The Factory tour office will contact you to fix the appointment.

Tour enquiry form

We kindly request to fill-in this form to send your request for a tour at Maserati.

Contact person

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Tour information

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Adults

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13 / 18 years

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Up to 12 years

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Additional services and events

It is possibile to organize events at Maserati Showroom in Modena or additional services combined with the factory tour (meetings, lunches or dinners, welcome buffet, aperitif, visits to the region, Master Maserati driving courses)

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General condition
We want you to be as comfortable as possible during your tour, but please remember that you will be entering a factory environment and therefore you must dress appropriately. You should wear flat, closed-toe footwear in line with factory safety rules. High heels, flip flops and sandals are not permitted. The same applies to miniskirts, shorts and vest tops.
Photography and videos are forbidden in the plant area and on the production line, but you are welcome to take photographs in the showroom or in front of it.
Please be aware that our safety rules do not allow unauthorized children under the age of 18 to access the factory. However, if minors are part of your tour group, please let us know at the time of booking so that we can provide them with the necessary authorization. We will send you a liability waiver form to fill-in, sign and send us back in advance so that they can attend the tour.
Please note that although Maserati will do everything to make your visit as inclusive as possible, we cannot guarantee for you to witness a fully active production process during the tour, since production is subject to change according to the plant’s operational schedules and priorities.
For paid tours, after the tickets have been purchased, visitors can cancel their factory tour up to 7 days before the tour date and receive a full refund except for a €5 per ticket booking handling fee. For cancellations within 7 days, refunds will not be possible.
Maserati reserves the right to cancel or reschedule a factory tour at any time for whatever reason, even after a tour has been confirmed. The guest will be promptly informed as soon as a booking has to be cancelled and, if possible, an alternative date will be proposed. By accepting a factory tour reservation, the guest must accept this condition and understand that Maserati cannot be held liable for any consequences of the cancellation. This condition is always included in the official Factory Tour confirmation notice.

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Please read the Privacy Statement.

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Please note that filling out this form is not to be intended as a booking confirmation.
Your enquiry will be sent to the Maserati factory tour booking center, managed by Modenatur, which will contact you as soon as possible to arrange a tour if available.