Italy is home to some of the world’s finest motoring attractions, offering visitors the opportunity to experience the heritage and technical evolution of cars in a country famed for its contribution to the automotive industry. Learn about the skills involved in producing some of the world’s most stylish sports cars by taking a tour at the Maserati plant in Modena.
A reservation is required in advance, with tours available most weeks of the year from Monday to Friday, 9.00 to 12.30 and 14.00 to 17.00. Tours do not take place on weekends, public holidays, in the month of August, and during certain other periods within the plant’s operational cycle.
Depending on availability and on the plant working cycle Maserati offers three kind of experiences:
SHOWROOM TOUR - 30 MINUTES
A quick walk through a century of Maserati history. For those who are pressed for time, there is the option of a guided showroom tour lasting around 30 mins. After a welcome reception and brief presentation of over a century of heritage, the guide takes you through the entire model range on display in the Modena showroom. Tickets: € 10 per person. One Saturday per month Maserati offers a special Showroom Saturday opening with free to charge guided tours.
FACTORY TOUR A) POWERTRAIN DEPARTMENT AND SHOWROOM TOUR - 1 HOUR
This tour will last approximately 1 hour and will include a warm welcome by the Factory Tour team in our showroom and a brief introduction to the history of Maserati. Here you will be able to view the current Maserati range and see the ‘loop’, the semi-suspended ring designed by the famous architect, Ron Arad. In addition, you will be introduced to the configuration area where Maserati customers can personalize and customize their Maserati. Access to the Powertrain Department, including the engine testing, the emissions laboratory and the soak area. This tour is normally organized when the longer Factory tour is not operating. Tickets: € 20 per person; € 10 reduced fee for under 12 accompanied by family members; € 10 students minimum 18 years old.
FACTORY TOUR B) ASSEMBLY LINE AND SHOWROOM TOUR - 1 HOUR 30 MINUTES
Lasting about an hour and thirty minutes, the exclusive factory tour includes a welcome reception and historical introduction in the recently renovated showrooms, followed by a guided walk around the assembly line and the powertrain department. Afterwards there is the opportunity to view the current model line-up and browse the Maserati store. Tickets: € 45 per person; € 30 reduced fee for 6-17 years old accompanied by family members; € 30 students (tours for schools groups are possibile only for studets older than 18 years old.)
Maserati tours are free of charge for registered Maserati customers.
Maserati Factory Tours are suspended until further communication. Updates will be published on this page. For any information you may contact firstname.lastname@example.org
HOW TO BOOK
|Tourists, fan, enthusiasts
||Maserati customers, participants to Master Maserati driving courses, dealers, internal staff, organized groups, schools and Universities, Maserati partners and suppliers:
|You may buy tickets online (click Buy online botton below) but if you don't find an available or active slot on your preferred date we advise to submit a request with the enquire form.
||You may request a tour by filling the enquiry form below. The Maserati tours booking center, operated by Modenatur, will contact you as soon as possible.