Maserati factory tours
Maserati factory tours
Maserati factory tours
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An inside look into the world of Maserati

Italy is home to some of the world’s finest motoring attractions, offering visitors the opportunity to experience the heritage and technical evolution of cars in a country famed for its contribution to the automotive industry.  Learn about the skills involved in producing some of the world’s most stylish sports cars by taking a tour at the Maserati plant in Modena. The starting-point for this journey is the historic plant on Viale Ciro Menotti in Modena. The Modena plant, where the Trident has had its home for over 80 years, is a magical location that combines the Brand’s “made in Italy” DNA and its Heritage with an irrepressible drive towards the future and innovation:

OPENING HOURS AND TICKETS

Tours are conducted from Monday to Friday, by reservation only, between 9:00 and 17:00 (with the last tour starting at 15:30), excluding holidays and the month of August. Reservation is mandatory, and tickets can be purchased online with credit card payment through Modenatur, the official booking center.

Throughout the year, different types of itineraries are offered, ranging from a 40-minute Showroom tour to a 90-minute Factory tour inside the plant. The itineraries vary according to the Company needs. The type of tour available is specified on the booking calendar. Reservation is always mandatory. Tickets can be purchased online with payment by credit card by clicking the "BOOK A TOUR" button.

Cancellation policy: after the tickets have been purchased, visitors can cancel their factory tour up to 7 days before the tour date and receive a full refund except for a €5 per ticket booking handling fee. For cancellations within 7 days, refunds will not be possible.

Maserati reserves the right to cancel a tour at any time, even after confirmation. You will be promptly informed as soon as a booking is cancelled and, if possible, an alternative date will be suggested. By accepting a tour reservation confirmation, it is important that you understand and accept that the factory is entitled to cancel any bookings and that Maserati S.p.A. and the external booking center, Modenatur, cannot be held liable for any subsequent effects of the cancellation. If Tour tickets have already been purchased, Modenatur will refund the paid amount in full.

Tour tickets:

FACTORY TOUR (90 minutes)

  • Full price ticket € 50.00
  • Reduced for groups (min. 20 people) € 45.00
  • Students> 18 years (High Schools, Universities, Masters) € 45.00
  • Reduced 7-17 years € 35.00 (Access only if accompanied by an adult, by signing a liabilty form
  • Free: children up to 6 years, journalists
  • Free: Maserati customers

SHOWROOM TOUR (40 minutes)

  • Full price ticket € 15.00
  • Reduced for groups (min. 20 people) € 12.00
  • Students> 18 years (High Schools, Universities, Masters) € 12.00
  • Reduced 7-17 years € 10.00 
  • Free: children up to 6 years, journalists
  • Free: Maserati customers

Special rates for tour operators: for information: maseratifactorytour@modenatur.it

Tours are not private, and Maserati reserves the right to add other visitors to your group.For a private tour, write to factorytour@maserati.com and we will send you a quotation.

For Factory tours: underage visitors are allowed only if accompanied by a parent or adult guardian or if permission has been explicitly granted by Maserati (permission requires the completion of a liability-disclaimer form that will be sent with the ticket).School groups with students younger than 18 will not be admitted. Warning: because of its length and content, the tour is not intended for children, and we particularly discourage visits by those younger than 7. Underage visitors must be accompanied by a parent or adult guardian. The production area is not accessible to baby strollers or carriages.

BOOK A TOUR 

Click the button to book a ticket for a Maserati tour. Payment is made by credit card. For the month of June, showroom tours can be booked according to the availability schedule, which can be viewed by clicking the "Book a tour" button. A showroom tour lasts 30-40 minutes and includes an explanation of the company's heritage, followed by a detailed presentation of the cars on display and of the customization options available through the Car Configurator and FuoriSerie corner. Factory tours are not available in June.

The next dates for showroom or factory tours for July and the following months will be published on this page as soon as they are available. We recommend checking the website to verify tour availability one week before your desired date, as the visit calendar is updated weekly. Please note that showroom and plant are closed in August.


FOR MASERATI CUSTOMERS AND DEALERS

Maserati offers its clients the opportunity to participate in tours free of charge. Please book a tour online by selecting a free ticket or fill out the request form below. The Maserati tours office will contact you to confirm availability or propose an alternative solution when possible. We are currently accepting reservations for showroom tours in June; factory tours are not available. For later dates, we suggest checking the online schedule on the "Book a tour" button or contacting us via the form below 7 days before your desired tour date. Please note we will not be able to confirm tours availability with more extended notice since the calendar of availabilities is updated weekly.

Tour enquiry form

We kindly request to fill-in this form to send your request for a tour at Maserati.

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Tour information

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Adults
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13 / 18 years
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Up to 12 years
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Additional services and events

It is possibile to organize events at Maserati Showroom in Modena or additional services combined with the factory tour (meetings, lunches or dinners, welcome buffet, aperitif, visits to the region, Master Maserati driving courses)

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General condition
We want you to be as comfortable as possible during your tour, but please remember that you will be entering a factory environment and therefore you must dress appropriately. You should wear flat, closed-toe footwear in line with factory safety rules. High heels, flip flops and sandals are not permitted. The same applies to miniskirts, shorts and vest tops.
Photography and videos are forbidden in the plant area and on the production line, but you are welcome to take photographs in the showroom or in front of it.
Please be aware that our safety rules do not allow unauthorized children under the age of 18 to access the factory. However, if minors are part of your tour group, please let us know at the time of booking so that we can provide them with the necessary authorization. We will send you a liability waiver form to fill-in, sign and send us back in advance so that they can attend the tour.
Please note that although Maserati will do everything to make your visit as inclusive as possible, we cannot guarantee for you to witness a fully active production process during the tour, since production is subject to change according to the plant’s operational schedules and priorities.
For paid tours, after the tickets have been purchased, visitors can cancel their factory tour up to 7 days before the tour date and receive a full refund except for a €5 per ticket booking handling fee. For cancellations within 7 days, refunds will not be possible.
Maserati reserves the right to cancel or reschedule a factory tour at any time for whatever reason, even after a tour has been confirmed. The guest will be promptly informed as soon as a booking has to be cancelled and, if possible, an alternative date will be proposed. By accepting a factory tour reservation, the guest must accept this condition and understand that Maserati cannot be held liable for any consequences of the cancellation. This condition is always included in the official Factory Tour confirmation notice.

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Please note that filling out this form is not to be intended as a booking confirmation.
Your enquiry will be sent to the Maserati factory tour booking center, managed by Modenatur, which will contact you as soon as possible to arrange a tour if available.

Discover Modena

Discover Modena

Modenatur, Maserati factory tour booking center, is an incoming tour operator as well and it's  specialized in organizing tours in Modena and in Emilia Romagna region among art, food and of course...cars! 

Contact us for a customized proposal info@modenatur.it

Master Maserati driving courses

Master Maserati driving courses

Driving a Maserati presents two thrilling possibilities. First, there’s seemingly endless dynamic power to explore, on and off the road. Second, Maserati performance offers you a uniquely accessible opportunity to develop as a driver, regardless of ability or experience.  

Which is why we created the Master Maserati driving courses. These allow you to celebrate this potential in every Maserati vehicle. You can even drive the GranTurismo GT4 racing car and experience hot laps next to Andrea Bertolini, three-time GT1 world champion.

You also benefit from on-board, one-to-one encouragement and coaching from international championship-winning instructors. These really are opportunities without equal anywhere else in the world.

The environment itself has its own unique appeal. Our track is nestled deep in the tranquil Italian countryside, a short drive from Parma. And even amid of the rumble and roar of Maserati engines, the atmosphere is always relaxed and friendly.

http://mastermaserati.com