Maserati factory and showroom tour
Maserati factory and showroom tour
Book now
Maserati factory & showroom tour
Maserati factory & showroom tour
Book now

An inside look into the world of Maserati

Italy is home to some of the world’s finest motoring attractions, offering visitors the opportunity to experience the heritage and technical evolution of cars in a country famed for its contribution to the automotive industry. Learn about the skills involved in producing some of the world’s most stylish sports cars by taking a tour at the Maserati plant in Modena.

Maserati tours are free of charge for registered Maserati customers.

Maserati Factory Tours are suspended until further communication. Updates will be published on this page. For any information you may contact factorytour@maserati.com 

HOW TO BOOK

Tourists, fan, enthusiasts Maserati customers, participants to Master Maserati driving courses, dealers, internal staff, organized groups, schools and Universities, Maserati partners and suppliers:
You may buy tickets online (click the Book now botton below) but if you don't find an available or active slot on your preferred date we advise to submit a request with the enquire form.  You may request a tour by filling the enquiry form below. The Maserati tours booking center, operated by Modenatur, will contact you as soon as possible.

Tour enquiry form

We kindly request to fill-in this form to send your request for a tour at Maserati.

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Tour information

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Adults
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13 / 18 years
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Up to 12 years
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Additional services and events

It is possibile to organize events at Maserati Showroom in Modena or additional services combined with the factory tour (meetings, lunches or dinners, welcome buffet, aperitif, visits to the region, Master Maserati driving courses)

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General condition
We want you to be as comfortable as possible during your tour, but please remember that you will be entering a factory environment and therefore you must dress appropriately. You should wear flat, closed-toe footwear in line with factory safety rules. High heels, flip flops and sandals are not permitted. The same applies to miniskirts, shorts and vest tops.
Photography and videos are forbidden in the plant area and on the production line, but you are welcome to take photographs in the showroom or in front of it.
Please be aware that our safety rules do not allow unauthorized children under the age of 18 to access the factory. However, if minors are part of your tour group, please let us know at the time of booking so that we can provide them with the necessary authorization. We will send you a liability waiver form to fill-in, sign and send us back in advance so that they can attend the tour.
Please note that although Maserati will do everything to make your visit as inclusive as possible, we cannot guarantee for you to witness a fully active production process during the tour, since production is subject to change according to the plant’s operational schedules and priorities.
For paid tours, after the tickets have been purchased, visitors can cancel their factory tour up to 7 days before the tour date and receive a full refund except for a €5 per ticket booking handling fee. For cancellations within 7 days, refunds will not be possible.
Maserati reserves the right to cancel or reschedule a factory tour at any time for whatever reason, even after a tour has been confirmed. The guest will be promptly informed as soon as a booking has to be cancelled and, if possible, an alternative date will be proposed. By accepting a factory tour reservation, the guest must accept this condition and understand that Maserati cannot be held liable for any consequences of the cancellation. This condition is always included in the official Factory Tour confirmation notice.

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Please note that filling out this form is not to be intended as a booking confirmation.
Your enquiry will be sent to the Maserati factory tour booking center, managed by Modenatur, which will contact you as soon as possible to arrange a tour if available.

Discover Modena

Discover Modena

Modenatur, Maserati factory tour booking center, is an incoming tour operator as well and it's  specialized in organizing tours in Modena and in Emilia Romagna region among art, food and of course...cars! 

Contact us for a customized proposal info@modenatur.it

Your event at Maserati

Your event at Maserati

The Maserati showroom in Modena is multi-functional area that can be used for meetings or private dinners up to 80 people.

A fully equipped meeting room is also available, with a maximum capacity of 18 people.

Information: events@modenatur.it

Master Maserati driving courses

Master Maserati driving courses

Driving a Maserati presents two thrilling possibilities. First, there’s seemingly endless dynamic power to explore, on and off the road. Second, Maserati performance offers you a uniquely accessible opportunity to develop as a driver, regardless of ability or experience.  

Which is why we created the Master Maserati driving courses. These allow you to celebrate this potential in every Maserati vehicle. You can even drive the GranTurismo GT4 racing car and experience hot laps next to Andrea Bertolini, three-time GT1 world champion.

You also benefit from on-board, one-to-one encouragement and coaching from international championship-winning instructors. These really are opportunities without equal anywhere else in the world.

The environment itself has its own unique appeal. Our track is nestled deep in the tranquil Italian countryside, a short drive from Parma. And even amid of the rumble and roar of Maserati engines, the atmosphere is always relaxed and friendly.

http://mastermaserati.com