Italy is home to some of the world’s finest motoring attractions, offering visitors the opportunity to experience the heritage and technical evolution of cars in a country famed for its contribution to the automotive industry. Learn about the skills involved in producing some of the world’s most stylish sports cars by taking a tour at the Maserati plant in Modena. The starting-point for this journey is the historic plant on Viale Ciro Menotti in Modena. The Modena plant, where the Trident has had its home for over 80 years, is a magical location that combines the Brand’s “made in Italy” DNA and its Heritage with an irrepressible drive towards the future and innovation:
OPENING HOURS AND TICKETS
Tours are conducted from Monday to Friday, by reservation only, between 9:00 and 17:00 (with the last tour starting at 15:30), excluding holidays and the month of August. Reservation is mandatory, and tickets can be purchased online with credit card payment through Modenatur, the official booking center. Throughout the year, different types of itineraries are offered, ranging from a 40-minute Showroom tour to a 90-minute Factory tour inside the plant. The itineraries vary according to the Company needs. The type of tour available is specified on the booking calendar. Reservation is always mandatory. Tickets can be purchased online with payment by credit card by clicking the "BOOK A TOUR" button.
Showroom closure days:
November 8th closed from 2pm
Cancellation policy: after the tickets have been purchased, visitors can cancel their factory tour up to 7 days before the tour date and receive a full refund except for a €5 per ticket booking handling fee. For cancellations within 7 days, refunds will not be possible. Maserati reserves the right to cancel a tour at any time, even after confirmation. You will be promptly informed as soon as a booking is cancelled and, if possible, an alternative date will be suggested. By accepting a tour reservation confirmation, it is important that you understand and accept that the factory is entitled to cancel any bookings and that Maserati S.p.A. and the external booking center, Modenatur, cannot be held liable for any subsequent effects of the cancellation. If Tour tickets have already been purchased, Modenatur will refund the paid amount in full.
Tour tickets:
FACTORY TOUR (90 minutes)
Full price ticket € 50.00
Reduced for groups (min. 20 people) € 45.00
Students> 18 years (High Schools, Universities, Masters) € 45.00
Reduced 7-17 years € 35.00 (Access only if accompanied by an adult, by signing a liabilty form
Free: children up to 6 years, journalists
Free: Maserati customers
SHOWROOM TOUR (40 minutes)
Full price ticket € 15.00
Reduced for groups (min. 20 people) € 12.00
Students> 18 years (High Schools, Universities, Masters) € 12.00
Reduced 7-17 years € 10.00
Free: children up to 6 years, journalists
Free: Maserati customers
Special rates for tour operators: for information: maseratifactorytour@modenatur.it
Tours are not private, and Maserati reserves the right to add other visitors to your group.For a private tour, write to factorytour@maserati.com and we will send you a quotation.
For Factory tours: underage visitors are allowed only if accompanied by a parent or adult guardian or if permission has been explicitly granted by Maserati (permission requires the completion of a liability-disclaimer form that will be sent with the ticket).School groups with students younger than 18 will not be admitted. Warning: because of its length and content, the tour is not intended for children, and we particularly discourage visits by those younger than 7. Underage visitors must be accompanied by a parent or adult guardian. The production area is not accessible to baby strollers or carriages.
BOOK A TOUR
Click the button to book a ticket for a Maserati tour. Payment is made by credit card.
We recommend checking the website for tour availability one week before your desired date, as the tour schedule is updated weekly based on production needs. We will not be able to accommodate requests for visits made further in advance.
Upcoming tour schedule based on the type of tour offered:
MASERATI CUSTOMERS AND DEALERS
Maserati offers its customers the opportunity to participate in tours free of charge. You can book tours open to public online by selecting free tickets, or book a tour reserved for Maserati customers using the button below, based on your preferred dates. Availability is released on a weekly basis for the following week, subject to availability
Tour enquiry form
We kindly request to fill-in this form to send your request for a tour at Maserati.
Modenatur, Maserati factory tour booking center, is an incoming tour operator as well and it's specialized in organizing tours in Modena and in Emilia Romagna region among art, food and of course...cars!
Contact us for a customized proposal info@modenatur.it
Master Maserati driving courses
Master Maserati driving courses
Driving a Maserati presents two thrilling possibilities. First, there’s seemingly endless dynamic power to explore, on and off the road. Second, Maserati performance offers you a uniquely accessible opportunity to develop as a driver, regardless of ability or experience.
Which is why we created the Master Maserati driving courses. These allow you to celebrate this potential in every Maserati vehicle. You can even drive the GranTurismo GT4 racing car and experience hot laps next to Andrea Bertolini, three-time GT1 world champion.
You also benefit from on-board, one-to-one encouragement and coaching from international championship-winning instructors. These really are opportunities without equal anywhere else in the world.
The environment itself has its own unique appeal. Our track is nestled deep in the tranquil Italian countryside, a short drive from Parma. And even amid of the rumble and roar of Maserati engines, the atmosphere is always relaxed and friendly.